Ed Ruscha: Pepto-Caviar Hollywood
Printed in 1970 by Cirrus Editions, Los Angeles, Ed Ruscha’s screen print Pepto-Caviar Hollywood depicts the iconic Hollywood Sign, which has become synonymous with both LA and the American movie industry. In this composition, the landmark emerges from a low horizon, with the sign’s letters receding into the distance. The print was created in two runs from two screens with the decidedly unconventional mediums of Pepto-Bismol and caviar, as Ruscha was experimenting with unusual everyday substances—from gunpowder to egg yolk and chocolate—to create works on paper. Here, he combines the richness of caviar with the pink remedy used to counteract dietary overindulgence.
Artist: Ed Ruscha
Date: 1970
Medium: Screen print with Pepto-Bismol and caviar on Copperplate Deluxe paper
Dimensions: 15 × 42 3/8 inches (38.1 × 107.6 cm)
Edition: Edition 26/50
Signed: Signed, numbered, and dated on recto
Printer: Cirrus Editions
Publisher: Cirrus Editions
Framed: Sold framed
